Nike Ad Campaign Analysis - 1272 Words

Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one, using repetition, a textbook marketing strategy, to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed†¦show more content†¦The ad shows a picture of these shoes, and only the words â€Å" The Six.† These two types of graphics elements are some of the key elements that help consumers recognize the Nike brand. Another common theme of the Nike ad vertisement campaign is their logo, the swoosh. Logos, also called logotypes, are a graphic representation or symbol of a company name, trademark or abbreviation, often uniquely designed for ready recognition (Dictionary.com). Nike uses the swoosh to help consumers associate things like hard work, commitment, and tenacity with their brand (Center for Applied Research). The swoosh can be used just like a signature. This logo appears on products themselves, as well as the advertisements for those products. This way consumers know that a swoosh, and everything it is shown with, means Nike. Every shoe Nike makes and every ad they publish displays a swoosh prominently for everyone to see. It is this consistency that makes the swoosh effective. If the swoosh were only present some of the time it would not be as synonymous with Nike as it is today. Slogans are a key element in brand identity. A slogan is a phrase that a company uses for consumers to easily associate something wi th that particular brand (Dictionary.com). Nike uses the slogan â€Å"Just Do It† to link advertisements and ideas to their company. This slogan is found onShow MoreRelatedNike Brand Analysis1569 Words   |  7 PagesBrand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. 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